INDUSTRY · ECOMMERCE
Digital marketing for Australian ecommerce brands.
Meta and Google ROAS shrinking. Customer acquisition costs climbing. Email lists going stale. We rebuild ecom growth as a full-funnel system: paid for new customers, email and SMS for retention, content and SEO for free traffic that compounds.
THE ECOMMERCE MARKETING MATH
Paid ROAS is the trap. The real game is full-funnel MER.
Most ecom brands obsess over Meta ROAS. The problem is, with iOS 14 attribution loss and Meta’s auto-attribution drift, that number now lies. The metric that actually tracks growth is MER (Marketing Efficiency Ratio): total revenue divided by total marketing spend. We rebuild your reporting around MER and then attack the parts of the funnel where it leaks.
WHY ECOMMERCE BRANDS HIRE US
We grow ecom brands by fixing the parts most agencies ignore.
If you’re a $500K-$10M ecom brand and your growth has plateaued, the answer is rarely “more Meta spend.” It’s usually that your email flows are 18 months out of date, your post-purchase retention is leaking, your product pages are slow, your Google Shopping feed is missing fields, and nobody is doing the boring work of cross-channel attribution. We rebuild the system part by part, then layer paid acquisition on top of a foundation that actually retains revenue.
The agencies you’ve worked with before probably did Meta media buying and called it growth marketing. We do Meta and Google paid, plus Klaviyo email/SMS automation, plus SEO and AI-search visibility, plus CRO on product and checkout pages, plus retention loops. Because growth in 2026 ecom isn’t a paid problem. It’s a system problem.
WHAT WE DELIVER
Six channels every ecom brand should be running.
OUR APPROACH
How we lift ecom MER without raising ad spend.
$33 cost per conversion across 12 months of paid.
iVac WA’s paid+organic engine delivered 509 conversions and 189 phone calls on $16,863 of ad spend across 12 months. Cost per conversion landed at $33.13, with avg CPC dropping 54% YoY as quality scores improved. Ecom brands see similar efficiency gains when paid is built on top of a proper retention foundation.
Read the iVac WA case study →WHAT SETS US APART
Six things generic agencies don’t do for ecom.
ECOM QUESTIONS
The most common questions ecom founders ask us.
What revenue range do you usually work with?
Sweet spot is $500K to $10M ARR ecom brands. Below $500K, founder-led media buying often still beats agency overhead. Above $10M, you typically want a multi-agency stack with in-house leads. In the middle is where our full-funnel approach delivers the cleanest MER lift.
Do you work with Shopify, BigCommerce, WooCommerce, or all?
Shopify is home, but we run brands on BigCommerce, WooCommerce, and Magento too. Klaviyo and Postscript work across all of them. SEO and CRO logic is platform-agnostic. The audit phase covers your specific stack.
How long until we see MER lift?
Email and SMS flow rebuilds usually deliver visible revenue lift inside 30 to 60 days. CRO improvements compound across 60 to 120 days. Paid scaling effects show fastest, often inside the first month. Real MER lift across the engagement is visible by month 3, sustained by month 6.
What about TikTok Shop and creator-led commerce?
We’re running TikTok Shop and Instagram Shopping where it suits the brand. Apparel, beauty, lifestyle, and DTC categories benefit most. We won’t push it where it doesn’t fit (B2B ecom, technical products, high-consideration purchases) just to look modern.
Do you take a percentage of ad spend?
No. Flat retainer based on scope. Performance-based pricing on top of a flat retainer is something we’ll discuss after 90 days if MER lift is meaningful. We don’t take percent-of-spend because it incentivises us to recommend more spend, not better spend.
Will you take over our existing Meta and Google accounts?
Yes, and we manage everything inside your existing accounts under your name. You keep full ownership of audiences, conversion history, and creative library. If you leave, nothing comes with us.
What if our Meta account is restricted or has policy issues?
We deal with this regularly. Account warm-up, policy compliance audits, business manager hygiene, restricted-content workarounds within Meta’s policies. We won’t promise we can fix every shadowban, but most issues are fixable with patience and the right escalation paths.
Want to know where your MER is leaking?
The free audit pulls your Shopify, Klaviyo, Meta, and Google data and tells you exactly where the holes are, plus a 90-day plan to close them.