INDUSTRY · HOSPITALITY & RESTAURANTS

Digital marketing for Perth restaurants, cafés, and hospitality venues.

San Remo Pizza went from 250 to 806 Google reviews in 36 months, with 122 negative reviews intercepted before they went public. Their share of the local pizza takeaway market has grown materially. We do the same for restaurants, cafés, bars, and hotels across Australia.

THE HOSPITALITY MARKETING MATH

For hospitality, your reviews are your menu.

BrightLocal’s 2025 consumer survey shows 91% of diners read Google reviews before choosing a restaurant, and a one-star drop in average rating maps to a 5-9% revenue drop (Harvard Business Review, restaurant economics). For a venue doing $1.5M a year, that’s $75K-$135K of yearly revenue tied to half a star. The math is brutal, and most operators are leaving it to chance.

91%
Of diners read Google reviews before picking a restaurant
5-9%
Revenue lift per star-rating point (HBR restaurant data)
~16
New reviews per month our hospitality clients average, vs 1-3 industry baseline
122
Negative reviews intercepted privately for San Remo Pizza in 36 months

WHY HOSPITALITY HIRES US

Bookings live or die in the map pack, and the map pack lives on reviews.

When someone in your suburb Googles “best pizza near me” or “Italian restaurant Perth,” Google shows three results in the map pack. Get into those three, you get the booking. Outside the three, you don’t exist. Reviews velocity (how many new reviews you collect per month) is the single biggest factor in whether you’re in the pack, ahead of cuisine type, distance, or even rating.

Our hospitality clients win because we treat reviews as the marketing channel, not an afterthought. Every paying customer gets a review request automatically. Negative experiences are routed to the owner privately so issues are resolved before they go public. The combined effect is steady upward pressure on rating, review count, and ranking, which converts to bookings without any extra ad spend.

WHAT WE DELIVER

Six things every hospitality venue should be doing.

Auto-collect reviews from happy diners post-meal via SMS and email. Smart routing sends 4-5 star feedback to Google, 1-3 star feedback to you privately. Built by us, used by us.
Google Business Profile fully optimised. Menu schema markup. Local citations cleaned up. Rank top-3 for “[cuisine] [suburb]” across your service radius.
Instagram and Facebook reach hungry diners in your suburb with mouth-watering creative. Direct to your reservation booking system, not generic enquiry forms.
Capture buying-intent searches like “open now [cuisine] Perth” and “best [dish] near me.” Local Inventory Ads where applicable for takeaway and online ordering.
Hospitality is sold through eyes first. Professional food photography, short-form video for Reels and TikTok, and content that gets shared organically.
Direct booking integration (no third-party commissions). Tap-to-call. Live menu. Reviews widget pulling your latest 5-star ratings. Loads in under 2 seconds.

OUR APPROACH

How we turn a hospitality venue into a map pack default.

01
Audit + photo refresh
GBP audit, review velocity baseline, ranking snapshot for 20 target keywords. Pro food photography refresh if your current images aren’t selling the experience.
02
Reviews flywheel on
10X Reviews integrated with your POS or booking system. Every paying customer gets a review request 90 minutes after dine-in, 2 hours after delivery. Auto.
03
Map pack + paid stack
GBP categories, services, posts, Q&A all dialled in. Meta and Google Ads layered on top, both pointing at booking or order pages with proper conversion tracking.
04
Owner-reply discipline
We draft templated replies for every common review scenario. Google weighs response rate heavily and so do future customers reading how you handle feedback.

WHAT SETS US APART

Six things generic agencies don’t do for hospitality.

We built our own review software10X Reviews is ours. We use it on every client, and we keep iterating it based on what works in the field.
POS-integrated review requestsPlug into Square, Lightspeed, Doshii, OrderUp, Mr Yum, OpenTable. Review requests fire automatically when the customer pays.
Private routing for 1-3 starsUpset customers go to the owner privately, not to Google. Resolve the issue in DM, save the rating, keep the customer.
Map pack ranking disciplineWeekly tracking of “[cuisine] [suburb]” rankings. We know when you slip in the pack and why, often before you do.
Owner-reply automationAI-suggested replies that match your tone, owner just clicks approve. Google weighs response rate. 100% reply rate is a ranking signal.
Direct booking, not third-partyWe integrate with ResDiary, SevenRooms, OpenTable, your own form. You stop paying 8-10% commission per cover to TheFork.

HOSPITALITY QUESTIONS

The most common questions hospitality owners ask us.

How long until we see more bookings?

Review velocity improvements show in 30 days, map pack rankings climb in 60 to 90 days, and bookings impact follows directly. San Remo Pizza was getting noticeably more bookings inside the first 90 days, with the compounding effect kicking in by month 6.

What does 10X Reviews cost on its own?

10X Reviews software is included with our reputation management service. If you want the software without the agency, it’s licensed separately with a free 14-day trial. Pricing is published on the 10X Reviews page.

We’re a small café, not a 100-seat restaurant. Is this overkill?

Especially not. Small venues live and die on local rankings because you can’t out-spend chains on ads. Reviews and map pack visibility are the great equalisers, and they’re entirely within your control once the system is set up.

Will you do food photography?

We arrange it through trusted Perth-based food photographers we’ve worked with for years. Hospitality is sold through eyes first, and most venues are still using phone photos. We treat photography as part of the marketing build, not an optional add-on.

What if we get a genuinely bad review through anyway?

You reply. Publicly, professionally, briefly. We draft the response. A measured owner reply to a 1-star review actually improves your conversion rate because future customers read how you handle problems. Hiding from negative reviews is worse than the reviews themselves.

Can we use this for delivery and takeaway too?

Yes. Review requests fire after delivery or takeaway pickup, with timing tuned per channel (2 hours post-delivery for food to be eaten, immediate after takeaway). Works with DoorDash, UberEats, Mr Yum, and direct online ordering.

We’re not in Perth. Do you work with venues elsewhere?

Yes. Hospitality marketing fundamentals are the same everywhere, and we run venues across Perth, Sydney, Melbourne, Brisbane, and Adelaide. Local SEO obviously requires we know your market, so we onboard non-Perth venues with a 2-week market-mapping sprint.

Ready to own your map pack?

The free reputation audit shows you how many reviews you should be collecting each month, where your ranking is leaking to competitors, and a 90-day plan to fix it.