WEB DEVELOPMENT AGENCY · PERTH + AUSTRALIA-WIDE
Websites Built To Convert And Rank. Not To Win Awards.
A new website should pay for itself in leads, not sit there looking pretty. We build conversion-focused sites – WordPress or headless – that ship at Lighthouse 90+, hit sub-2-second LCP, and have measurable funnel logic baked in from page one. No $50K rebuilds with no tracking, no roadmap, and no measurable ROI. Just sites built by an agency that has to make them perform afterwards.
90+
Lighthouse score we ship to
<2s
LCP target on every build
100%
Tracking + analytics live at launch
40,000+
Leads handled by sites we’ve built
WHY TEAMS COME TO US
A pretty website that doesn’t convert is a $50K liability.
The standard Perth web project goes like this: a “creative agency” charges $40K-$80K, ships a site that scores 38 on Lighthouse, has no analytics wired beyond the default GA4 paste, and points the homepage CTA at a contact form nobody will fill in. Six months later, the business owner is told they need a “rebuild.” Most of the work was design without strategy, code without performance, and launch without measurement. The site looked great in the pitch deck and earned nothing.
We build websites the way an ad agency builds them – because that’s what we are. Every page has a primary conversion goal. Every layout is informed by the data we already collect from running paid ads in your category. Every build ships with full server-side tracking, schema, Core Web Vitals tuned to Lighthouse 90+, and a CRM-integrated form system. WordPress, headless, or both – chosen for fit, not fashion. The site doesn’t just launch. It performs.
HOW WE BUILD WEBSITES
Our 5-step Web Development system
01 · Diagnose
We audit your current site for conversion leaks, Core Web Vitals issues, technical SEO problems, missing schema, and tracking gaps. We tell you exactly which pages are killing your funnel before we propose a build.
02 · Position
Sitemap, page hierarchy, and conversion architecture mapped before a pixel is designed. Every page gets a primary KPI. Brand visual system locked. Content brief written for copy that converts, not copy that fills space.
03 · Build
Design → component build → page assembly. WordPress (Kadence/Gutenberg) or headless (Next.js/Astro) chosen for fit. Image optimisation, lazy loading, critical CSS, schema, analytics – all baked in from day one, not retrofitted.
04 · Scale
Post-launch CRO sprints – heatmaps, scroll depth, A/B tests on hero, CTA, form length. We hand you a site that gets meaningfully better every quarter, not one that decays.
05 · Compound
Page templates become a system you can scale – new service pages, location pages, landing pages all built from a shared component library. Speed and consistency multiply over time, no design debt.
+ Reporting
Monthly dashboard: Core Web Vitals, conversion rate by page, form completion rate, traffic source. We show you what the site is actually earning – and what to fix next.
WHAT’S INCLUDED
Every Web Development engagement includes
- Conversion-focused page architecture – every page mapped to a primary KPI, not a vibe
- Lighthouse 90+ build – Core Web Vitals tuned to pass, not just “look fast”
- WordPress (Kadence/Gutenberg) or headless – chosen for fit, content team, and budget
- Server-side tracking + schema – GA4, Meta CAPI, Google Conversion API, structured data
- CRM-integrated form system – leads route directly to HubSpot, GHL, or your existing system
- Component library – reusable blocks so future pages take days, not weeks
- Post-launch CRO program – heatmaps, A/B tests, quarterly conversion sprints
- Hosting + security + uptime – managed Cloudways/Kinsta or Vercel, monitored 24/7
Recent results
Real Perth businesses. Real numbers.
Construction · Lead Generation
$29.05
Cost per qualified lead · 498 leads · $14,467 spend
Perth Boutique Builder
Industry CPL average is $80-$200 for $680K+ home & land. We delivered 3-7× more efficient acquisition over 30 days using Meta + landing page testing.
Hospitality · Reputation Management
268 → 855
Google reviews over 36 months · 121 negatives intercepted
San Remo Pizza
Three-year reputation play using 10X Reviews. We caught 121 unhappy customers before they hit Google – and turned them into 5-star advocates instead.
Could be you
Want to be the next case study?
Free, no-pressure audit of your current marketing. You’ll get the same wasted-spend report and opportunity map our paying clients get on day 1.
FREQUENTLY ASKED
Web development, answered honestly
How much does a website cost?
Most builds we ship land between $12K-$45K depending on page count, content production, integrations, and whether it’s WordPress or headless. Brochure sites are at the lower end; lead-gen sites with custom integrations and CRO from launch sit in the middle. We don’t do $80K rebuilds for the sake of it – if a $15K build will do the job, we’ll quote $15K.
WordPress or headless – which should I pick?
WordPress (Kadence/Gutenberg) for most service businesses – your team can update content, plugin ecosystem is mature, hosting is cheap, and we can ship Lighthouse 90+ on it. Headless (Next.js/Astro) if you have complex frontend needs, very high traffic, or a developer-led team. We don’t push one over the other for ego – we recommend what fits.
How long does a build take?
6-12 weeks from kickoff to launch for most marketing sites. The biggest blocker is almost always content – we can write it, you can write it, or we can interview you and ghostwrite. Faster is possible if you have content ready and a tight scope; slower if it’s a multi-template eCommerce or complex integration project.
Will my Lighthouse score actually stay at 90+?
Yes – if you don’t install 17 plugins and a third-party chat widget after launch. We hand you a build that ships at 90+ and a maintenance contract option that keeps it there. If you self-manage and add a heavy script later, scores drop – that’s how the web works. We’re transparent about what’s under your control vs. ours.
Can you migrate my existing site without losing rankings?
Yes. We map every existing URL to its new equivalent, set up 301 redirects on launch day, preserve schema and metadata, and submit a fresh sitemap to Google Search Console. Done correctly, traffic stays flat or rises. Done badly (which is sadly common), it tanks. This is the thing most agencies underestimate.
Do you offer ongoing maintenance?
Yes – managed hosting, security updates, plugin maintenance, backups, uptime monitoring, and monthly performance review on a flat monthly fee. Optional but recommended. If you’d rather DIY maintenance, we’ll hand you a clean documented build and wish you luck – no obligation.
Ready to talk?
Get the same audit our paying clients get on day 1.
A full review of your accounts, your site, your reviews position, and a 12-month opportunity map. Free, no contract, 60-minute walkthrough call.
No credit card · No sales pitch · We’ll either help, or honestly tell you who can.