GOOGLE ADS AGENCY · PERTH + AUSTRALIA-WIDE
Google Ads That Capture Buyers, Not Browsers.
Search is the only channel where the customer arrives already telling you what they want. We build Google Ads accounts that capture that intent, ruthlessly — Search, Performance Max, YouTube, Demand Gen — all wired to cost-per-acquisition, not click-through rate. No wasted match-types. No “managed by Google” black boxes. Just a system that turns the moment of intent into a booked job.
$1M+
Ad spend managed (paid social + search)
$29.05
Avg CPL · Perth Builder, 30-day
100%
Accounts owned in your name
40,000+
Qualified leads delivered all-time
WHY TEAMS COME TO US
Your Google account is spending. It isn’t selling.
Almost every Google Ads account we audit has the same three leaks: broad-match keywords burning budget on irrelevant searches, a Performance Max campaign cannibalising the brand terms it was supposed to protect, and a conversion action set to “Form View” instead of “Booked Appointment.” Google’s defaults are designed to spend your money efficiently — for Google. They are not designed to grow your business. The agency running it usually doesn’t notice because the dashboard still shows a green ROAS number that doesn’t tie to a single dollar of revenue.
We build Google Ads as a revenue system — Search and PMax structured around real customer-acquisition cost, not vanity conversions. Server-side tracking via Google Ads Enhanced Conversions and the Google Conversion API. Negative keyword discipline that actually gets done weekly. And reporting that ties every click to a CRM stage, so you stop guessing whether the channel is profitable. That’s how we hold sub-$60 CPLs in industries where the average is $150–$300.
HOW WE RUN GOOGLE ADS
Our 5-step Google Ads system
01 · Diagnose
12-month account audit: search-term wastage, PMax cannibalisation, conversion action quality, Quality Score deficits, landing page bottlenecks, and the negative-keyword graveyard nobody’s looked at since 2023.
02 · Position
We rebuild offer + ad copy around the actual buyer query. Quality Score is a positioning problem disguised as a technical one. Better RSAs, sharper sitelinks, landing pages that match the search term word-for-word.
03 · Build
Tight Search campaigns by intent + match-type. PMax with proper asset groups and brand exclusions. Enhanced Conversions, GA4, and CRM stitched server-side so iOS and cookie loss don’t blind us.
04 · Scale
Budget moves into what’s working — only after CPA holds for 14 days. Geographic and match-type expansion, target CPA bidding tuned weekly. We don’t 2x budgets in a day; we don’t need to.
05 · Compound
Winning Search keywords inform SEO content. PMax audience signals fuel Meta lookalikes. YouTube remarketing closes the customers who didn’t buy first time. Every dollar buys two channels.
+ Reporting
Looker Studio dashboard, refreshed live. CPA, ROAS, Search-IS lost (budget vs rank), and the only number that matters: revenue per dollar spent. Monthly review with the founder.
WHAT’S INCLUDED
Every Google Ads engagement includes
- Account architecture rebuild — intent-led Search, controlled PMax, brand defence layered on top
- Server-side conversion tracking — Enhanced Conversions, Google Conversion API, GA4 + CRM stitched
- Conversion-focused landing pages — built on the 10X page system, message-matched to ad copy
- Negative keyword discipline — search terms reviewed weekly, not “when we get a chance”
- Bid strategy management — Target CPA, Target ROAS, manual where it makes sense
- Lead-quality scoring — closed loop with your sales team, junk leads filtered out of Smart Bidding
- Live performance dashboard — Looker Studio, refresh-on-load, no monthly PDFs
- Monthly strategy session — direct with the founder, every month
Recent results
Real Perth businesses. Real numbers.
Construction · Lead Generation
$29.05
Cost per qualified lead · 498 leads · $14,467 spend
Perth Boutique Builder
Industry CPL average is $80-$200 for $680K+ home & land. We delivered 3-7× more efficient acquisition over 30 days using Meta + landing page testing.
Hospitality · Reputation Management
268 → 855
Google reviews over 36 months · 121 negatives intercepted
San Remo Pizza
Three-year reputation play using 10X Reviews. We caught 121 unhappy customers before they hit Google – and turned them into 5-star advocates instead.
Could be you
Want to be the next case study?
Free, no-pressure audit of your current marketing. You’ll get the same wasted-spend report and opportunity map our paying clients get on day 1.
FREQUENTLY ASKED
Google Ads, answered honestly
What’s the minimum monthly ad spend you’ll work with?
$2,500/month media spend on top of management fee. Below that, Smart Bidding doesn’t get enough conversion data to learn — you’re paying Google to figure your account out. We’ll tell you to wait if it’s not the right time.
Should I be running Performance Max?
Sometimes. PMax is great for ecommerce with a clean product feed and account-wide retargeting. For lead gen, it’s usually a budget vacuum that cannibalises your brand terms. We’ll tell you on the audit whether it’s right for you — and if it is, we structure it with proper brand exclusions and asset groups so it doesn’t run wild.
Do you lock me into a 12-month contract?
No. Month-to-month after a 90-day initial period (we need that long for Smart Bidding to learn). Cancel any time after that with 30 days’ notice. The work is the contract.
Who owns the Google Ads account?
You do. Always. We build the account in your MCC under your name, give you admin access from day one, and you keep all of it if we part ways. Agencies that “own” your account are agencies you can’t leave — we don’t play that game.
Will Google Ads work for my industry?
If your customer searches for what you sell, yes. If they don’t yet know they need you, Google is the wrong starting channel — Meta is. We’ll tell you which on the audit. We won’t take the engagement if Search demand for your category isn’t there; you’d just be paying for our learning.
Do you also handle landing pages and tracking setup?
Yes. Conversion-focused landing pages and server-side tracking (Enhanced Conversions, GA4, Google Conversion API, CRM hand-off) are part of every engagement. If you’d rather use existing pages, we’ll audit them first and tell you whether they’ll bottleneck spend before we send a click their way.
Ready to talk?
Get the same audit our paying clients get on day 1.
A full review of your accounts, your site, your reviews position, and a 12-month opportunity map. Free, no contract, 60-minute walkthrough call.
No credit card · No sales pitch · We’ll either help, or honestly tell you who can.