INDUSTRY · BUILDERS & CONSTRUCTION
Digital marketing for Perth builders and construction firms.
Generic agencies can’t tell the difference between a display-home browser and a land-ready buyer. We can, and we’ve proven it. 498 leads at $29.05 each for a Perth boutique builder. 3 to 7× more efficient than industry.
THE BUILDER MARKETING MATH
Most builders pay 5× too much for leads they can’t close.
The Australian construction industry average cost-per-lead for new-home enquiries sits at $120-$200, and only 4-8% of those leads ever become signed contracts. We’ve built the targeting, qualification, and follow-up systems to break both numbers at once, at a fraction of the spend.
WHY BUILDERS HIRE US
We know the difference between a $30 lead and a $30 tyre-kicker.
Builder marketing is a qualification problem, not a volume problem. One project is six months of work, you don’t need 10,000 clicks, you need 4 serious conversations a month from land-ready buyers in your price bracket. We build campaigns that filter to that outcome through audience targeting, qualifying landing pages, and speed-to-lead follow-up integrated into your CRM.
If you’ve been burned by generalist agencies promising “leads” and delivering form-fills from renters comparing aesthetics, you’re not alone, that’s the default state of the market. We built our entire builder offer around the fact that 80% of marketing spend in this category is wasted on the wrong audience, and the other 20% leaks because no one follows up inside the first 5 minutes when conversion intent is at its peak.
WHAT WE DELIVER
Six things every Perth builder should be doing, and probably isn’t.
OUR APPROACH
How we turn a builder’s marketing spend into signed projects.
498 qualified leads at $29.05 each, from $14K of spend in 30 days.
A Perth boutique builder running broad targeting at $140 CPL through a generalist agency. We rebuilt the funnel (narrow audience, qualifying form, 60-second SMS response) and delivered 498 high-intent leads at $29.05 each in the first 30 days. 3 to 7× more efficient than the $120-$200 industry benchmark.
Read the full breakdown →WHAT SETS US APART
Six things generic agencies don’t do for builders.
BUILDER QUESTIONS
The most common questions builders ask us.
How long until I see results from a campaign?
Paid campaigns (Meta + Google Ads) start delivering qualified leads inside the first 2 weeks of launch. Speed-to-lead automation is live from day one. SEO and AI-search visibility for terms like “[suburb] custom home builder” takes 60-120 days to compound. Most builders see CPL drop in month 1 and lead quality lift in month 2 as the data layer matures.
What’s a realistic monthly budget for a Perth builder?
Most builders we work with run $4K–$12K/month in ad spend depending on build zone and project value. At $29-$50 CPL, that puts roughly 80-400 qualified leads in your CRM each month. We’ll size your campaign budget against your realistic conversation-to-contract rate during the audit so you’re not over- or under-spending.
We’re a small builder, do we still need this?
Especially. Smaller builders (1-3 signed projects per month) can’t afford to waste any spend on tyre-kickers. The qualification and speed-to-lead systems are arguably more valuable to you than to a volume builder, because every wasted hour of your time is one less hour quoting real buyers.
Do you work with display-home builders, custom builders, or both?
Both, and the approaches are different. Display-home builders need volume and brand-recall campaigns plus open-home traffic plays. Custom builders need premium-targeting and qualifying funnels. We’ll tell you which we’d recommend (and whether your current setup is the wrong fit) inside the free audit.
Will you take over our existing Google Ads account?
Yes, we manage every campaign inside your existing accounts under your name. You keep full ownership of data, audiences, and conversion history. If you ever leave, nothing comes with us. That’s by design. We think client lock-in via account ownership is a structural agency tactic we’ve refused to copy.
How do you measure success, leads, or signed contracts?
Both, with the second being the only one that matters in the end. We tag leads through to signed contracts in your CRM and report monthly on CPL, lead-to-quote rate, quote-to-contract rate, and revenue attributed to channel. If a campaign produces 80 leads but zero contracts, we kill it, even if it looks good on a dashboard.
Are you Perth-only, or can you work with builders elsewhere in Australia?
Perth is home and our deepest geographic knowledge, we know the suburbs, the price brackets, the developers, the land releases. We also run builders in Sydney, Melbourne, Brisbane, and Adelaide. Local-SEO work obviously requires we know your market, so we onboard non-Perth clients with a 2-week market-mapping sprint as part of the audit phase.
Tired of paying $140/lead for clicks that don’t convert?
The free audit shows you exactly what your current CPL should be for your build zone, price bracket, and project size, and a 90-day plan to get there.