AI MARKETING · 7 MIN READ
GEO is the new SEO: how to get cited by ChatGPT, Claude, and Perplexity
Published 24 April 2026
Generative Engine Optimisation (GEO) is the discipline of getting your business cited, linked, and recommended inside AI answer engines. Google’s AI Overviews, ChatGPT’s browsing mode, Perplexity, Claude with search, Gemini – they all synthesize answers from a small shortlist of sources. Make that shortlist and you skip the ranked results page entirely.
What AI engines reward
- Structured, claim-rich content. Answer engines pull the sentence that directly answers the question. Write answer-first paragraphs with a clear claim in sentence one.
- Named entities and specifics. Numbers, named products, named people. AI engines pattern-match on specificity to decide which source to trust.
- Third-party mentions. Being cited by other authoritative sites matters more than your own pages, because the models triangulate across sources.
- Schema.org markup. Organization, Product, FAQPage, and HowTo schema gives engines clean facts to extract.
The GEO content blueprint
Every pillar page should include: a one-paragraph direct answer at the top, a bulleted list of 5 to 7 concrete points, a named-entity-rich middle section, and a FAQ block answering the 6 to 8 questions a prospect would ask. Add FAQPage schema. That structure survives the chunking step most AI engines use when they ingest a page.
Measuring it
Until the platforms release proper analytics, track: (1) branded prompts in ChatGPT, Claude, and Perplexity – do they surface your site? (2) referral traffic in GA4 segmented by AI-engine user agents. (3) manual audits against a tracked list of 20 buyer prompts relevant to your category, run monthly.
Book a free GEO audit and we’ll show you how visible you are across the major AI engines today.