METHODOLOGY
The 10X Growth System™.
Five steps. One outcome. The same proven sequence we run on every engagement, from a $3K/mo trades business to a $80K/mo ecommerce account: Audit, Strategy, Launch, Optimise, Scale.
STEP 01
Audit. Find the bleed.
We start every engagement by pulling apart your current marketing stack: ad accounts, analytics, CRM, website, GBP, reviews, email flows. The output is a written report identifying the three biggest leaks – the things costing you money or capping your growth right now. No fluff, no 80-page deck. Just the work that needs doing and the order to do it in.
- Full account access review (paid media, GA4, GSC, GBP, CRM)
- Competitor benchmark on share-of-voice and review velocity
- Conversion tracking and attribution audit
- Three-priority leak report with quantified impact
STEP 02
Strategy. Pick the lever.
From the audit, we build a 90-day plan that targets one or two levers – not nine. Most agencies spread thin across every channel and move nothing. We pick the channel with the biggest delta between current performance and what’s possible, then build a measurable plan around it. You sign off before anything ships.
- 90-day roadmap with weekly milestones
- Target metrics with current baseline and 90-day target
- Channel mix and budget allocation
- Creative and content brief for the launch sprint
STEP 03
Launch. Ship in weeks, not months.
Most engagements go live inside 14 days. Tracking gets fixed first (we won’t optimise blind), then creative, landing pages, and campaigns ship in a coordinated sprint. You get a Loom walkthrough of every account change so nothing is happening behind the curtain.
- Server-side tracking, Conversions API, Enhanced Conversions
- Campaign builds across paid media channels
- Landing page or funnel build (where needed)
- 10X Reviews automation switched on day one
STEP 04
Optimise. Compound the winners.
Weekly review cadence with monthly strategic resets. We test creative, audiences, bid strategies, and offers – then double down on what compounds. Reporting is plain English, not a Looker dump. You get a one-page weekly scorecard and a 30-min call with whoever owns your account.
- Weekly creative iteration cycle
- Bid strategy and audience tests with statistical significance gates
- Funnel and email-flow split tests
- Plain-English weekly scorecard
STEP 05
Scale. Add channels with discipline.
Once the primary channel is repeatable and profitable, we layer in the next – never before. Brands that scale prematurely waste budget and dilute attention. Brands that scale on top of a proven base compound. Most clients add a second channel between months 3 and 6, a third between months 6 and 12.
- Second-channel launch criteria and KPIs
- Brand campaign layer for businesses ready for it
- Lifecycle and retention build-out (email, SMS, loyalty)
- Quarterly strategic resets against new market data
The system starts with the audit.
Thirty minutes, a written report, a 90-day plan. Valued at $2,000. No obligation.