CONTENT MARKETING AGENCY · PERTH + AUSTRALIA-WIDE
Content That Ranks, Cites, And Sells.
Everyone has a “blog.” Almost no one has a content engine. We build the engine – pillar pages, supporting clusters, video repurposing, EEAT signals real enough that Google trusts them and AI engines cite them. AI-assisted, human-edited, expert-reviewed. The output isn’t more posts. It’s a compounding library that ranks, gets cited, and converts the visitor before your sales team has to.
40,000+
Qualified leads delivered all-time
100%
Human-edited, SME-reviewed
3 fmt
Every story: written, video, social
$1M+
Ad spend managed across channels
WHY TEAMS COME TO US
A 600-word blog post a week isn’t a content strategy.
Most “content marketing” engagements we audit are 12 months of low-effort posts that thin out the site, dilute topical authority, and rank for nothing. Or they’re the opposite extreme – AI-generated 200-page sprints that got the brand de-indexed in the 2024 Helpful Content updates. Both versions miss what content actually does in 2026: it’s the medium that earns trust before a buyer ever fills out a form, and it’s increasingly the only way to get cited inside ChatGPT, Claude, Gemini, and Perplexity answers.
We run content as a strategic engine – pillar pages built around buyer-intent keywords, supporting clusters that prove topical depth, real EEAT signals because real humans wrote and reviewed it, and every piece repurposed across video, social, and email so one strong story does the work of ten weak ones. AI helps us draft and outline at velocity. Humans (writers and your subject-matter experts) make sure what we publish is actually true, useful, and worth ranking.
HOW WE RUN CONTENT
Our 5-step Content system
01 · Diagnose
Full content audit – what ranks, what doesn’t, what to keep, what to prune. Topical authority gap vs. competitors. Content that should be earning leads but isn’t because nobody added a CTA in 2022.
02 · Position
Pillar + cluster topic map built around buyer-intent keywords. Editorial voice locked. Author bios, EEAT layer, schema strategy designed up front so every piece compounds.
03 · Build
A consistent monthly publishing cadence, AI-assisted draft, edited by senior writer, SME-reviewed before publish. Original quotes, original data, original photography where possible. Schema for everything.
04 · Scale
Every long-form piece is repurposed: short-form video for Reels/TikTok/YouTube Shorts, threads for LinkedIn, sections for email, snippets for AI citation. One story, ten distribution surfaces.
05 · Compound
Old posts get refreshed with new data, new internal links, new schema. Top performers get promoted as ad creative. The library compounds – each new piece lifts the ones already published.
+ Reporting
Looker Studio dashboard: rankings, organic traffic, AI citations, conversions sourced from content, revenue assist. Monthly review with the founder, not a junior content coordinator.
WHAT’S INCLUDED
Every Content Marketing engagement includes
- Pillar + cluster strategy – buyer-intent keywords mapped to topical authority architecture
- Consistent monthly publishing cadence – long-form, SEO-optimised, schema-rich, conversion-aware
- EEAT layer – author bios, expert quotes, original data, citations Google trusts
- Video repurposing – long-form turned into short-form for Reels, TikTok, YouTube Shorts
- GEO/AEO formatting – content structured to be cited by ChatGPT, Claude, Gemini, Perplexity
- Email + LinkedIn distribution – every piece pushed to your owned audience, not just published
- Live performance dashboard – rankings, traffic, conversions, AI citations – Looker Studio
- Monthly strategy session – direct with the founder, every month
Recent results
Real Perth businesses. Real numbers.
Construction · Lead Generation
$29.05
Cost per qualified lead · 498 leads · $14,467 spend
Perth Boutique Builder
Industry CPL average is $80-$200 for $680K+ home & land. We delivered 3-7× more efficient acquisition over 30 days using Meta + landing page testing.
Hospitality · Reputation Management
268 → 855
Google reviews over 36 months · 121 negatives intercepted
San Remo Pizza
Three-year reputation play using 10X Reviews. We caught 121 unhappy customers before they hit Google – and turned them into 5-star advocates instead.
Could be you
Want to be the next case study?
Free, no-pressure audit of your current marketing. You’ll get the same wasted-spend report and opportunity map our paying clients get on day 1.
FREQUENTLY ASKED
Content marketing, answered honestly
Will AI write all my content?
AI helps us draft, outline, and research at scale. Every piece is then edited by a senior human writer, reviewed by your subject-matter expert (or one we bring in), and published with author attribution and EEAT signals. Pure-AI output is what got brands deindexed in the 2024 Helpful Content updates – we don’t ship it.
How long until content drives leads?
First rankings movement: 60-90 days for low-competition keywords, 4-6 months for commercial ones. First measurable lead flow: usually month 4-6. By month 12, content typically becomes the cheapest lead source in the mix because it doesn’t stop earning when the spend stops.
Do I need to be the “expert” in the content?
Ideally yes – your expertise is what makes content rank in 2026 (the EEAT signals Google rewards). We make it painless: 30-min interview calls to capture your thinking, our writers turn it into publishable copy, you review and approve. If you can’t dedicate 60 min/month to this, content marketing isn’t your right starting channel.
Do you do video content too?
Yes – and we recommend every long-form piece be repurposed into short-form video. Our team handles scripting, edit, captioning, and multi-platform formatting (Reels, TikTok, YouTube Shorts). Filming is either done in our Perth studio or shot DIY by you with a brief and a checklist.
What’s the minimum engagement?
6-month initial term – content has a longer payback than ads, and stopping at month 3 means you’ve paid for a library that hadn’t yet started compounding. After 6 months, month-to-month with 30 days’ notice. We’ll tell you on the audit if content isn’t your fastest path to revenue.
Will the content actually convert, or just rank?
Both. Every piece is briefed with a primary conversion goal (lead magnet, demo request, content upgrade) and includes mid- and end-of-page CTAs. Ranking content that doesn’t convert is a vanity asset. We measure both rankings AND attributed leads so we know what’s actually working.
Ready to talk?
Get the same audit our paying clients get on day 1.
A full review of your accounts, your site, your reviews position, and a 12-month opportunity map. Free, no contract, 60-minute walkthrough call.
No credit card · No sales pitch · We’ll either help, or honestly tell you who can.