SEO AGENCY · PERTH + AUSTRALIA-WIDE
SEO For Google And The AI Search Era.
Search changed in 2024. ChatGPT, Gemini, and Perplexity now answer questions Google used to send to your site. We rank you on classic Google and get you cited inside AI answers — through technical foundations, content velocity, and links you earn instead of buy. Zero spammy links. Ever. Just the slow, compounding asset that keeps paying after you stop.
2,700+
Reviews driving local SEO trust signals
0
Paid links bought, ever
90+
Lighthouse score we ship to
40,000+
Qualified leads delivered all-time
WHY TEAMS COME TO US
SEO didn’t die. The 2018 playbook did.
Most of the SEO agencies we audit are still selling the 2018 model: 4 blog posts a month, 10 directory citations, a Fiverr link package, and a “rankings report” that proves nothing about revenue. Meanwhile, Google’s Helpful Content System, the AI Overviews rollout, and the rise of ChatGPT-as-search have rewired how customers actually find businesses. Sites that used to rank for buying-intent keywords now lose half their traffic to a Google-generated AI summary at position zero, or to a Perplexity citation that bypasses them entirely.
We run SEO as a visibility engine for two search systems at once — classic Google plus Generative Engine Optimisation (GEO/AEO) for ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Technical foundations clean enough that nothing leaks crawl budget. Content with real EEAT signals because real humans wrote it. Links we earned because someone wanted to cite us, not because we paid a PBN. That’s how organic compounds — and why we say no to anyone wanting fast tricks.
HOW WE RUN SEO
Our 5-step SEO system
01 · Diagnose
Full technical crawl, Core Web Vitals audit, content gap vs. 5 competitors, backlink profile cleanup audit, EEAT scoring, and a citation check across ChatGPT, Gemini, and Perplexity. We tell you exactly what’s blocking growth before we touch a thing.
02 · Position
We map a topical authority cluster — pillar pages around money keywords, supporting clusters that signal expertise to Google AND citation-worthy phrasing for AI engines. Author bios, schema, original data — the EEAT layer.
03 · Build
Technical fixes shipped in sprints. Pillar + cluster content published at velocity (8–16 pieces/month), AI-assisted but human-edited and SME-reviewed. Internal linking that compounds. Schema for everything Google supports.
04 · Scale
Digital PR for genuine link earning, HARO/SourceBottle responses, podcast guesting, and original research worth citing. We never buy links — Google’s spam algorithms catch them now and the recovery is brutal.
05 · Compound
Winning content gets repurposed into video, social, email, and lead magnets. Ranked pages get conversion-optimised. Search demand insights feed back into Meta and Google Ads creative. Organic becomes the moat.
+ Reporting
Looker Studio dashboard tracking rankings, clicks, conversions, AI citations, and revenue from organic. Monthly review with the founder — three numbers that matter, not 47 that don’t.
WHAT’S INCLUDED
Every SEO engagement includes
- Technical SEO foundation — Core Web Vitals fixed, schema everywhere, crawl/index hygiene
- Content engine — pillar + cluster publishing, AI-assisted, human-edited, SME-reviewed
- Generative Engine Optimisation (GEO) — content structured for ChatGPT, Gemini, Perplexity citations
- Local SEO + Google Business Profile — listings, reviews, geo-targeted pages where relevant
- Link earning, not buying — digital PR, HARO, podcast outreach, citation-worthy original data
- Conversion rate optimisation — ranking is wasted if the page doesn’t convert; we fix both
- Live performance dashboard — rankings, AI citations, revenue from organic — Looker Studio
- Monthly strategy session — direct with the founder, every month
Recent results
Real Perth businesses. Real numbers.
Construction · Lead Generation
$29.05
Cost per qualified lead · 498 leads · $14,467 spend
Perth Boutique Builder
Industry CPL average is $80-$200 for $680K+ home & land. We delivered 3-7× more efficient acquisition over 30 days using Meta + landing page testing.
Hospitality · Reputation Management
268 → 855
Google reviews over 36 months · 121 negatives intercepted
San Remo Pizza
Three-year reputation play using 10X Reviews. We caught 121 unhappy customers before they hit Google – and turned them into 5-star advocates instead.
Could be you
Want to be the next case study?
Free, no-pressure audit of your current marketing. You’ll get the same wasted-spend report and opportunity map our paying clients get on day 1.
FREQUENTLY ASKED
SEO, answered honestly
How long until I see results?
Local SEO (city + service queries): 60–90 days for movement, 4–6 months for stable rankings. National commercial keywords: 6–12 months. AI citation visibility (ChatGPT, Perplexity): often weeks once content is structured correctly. Anyone promising you page 1 in 30 days is selling you links you’ll regret.
What’s GEO/AEO and do I really need it?
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are how you get cited inside ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. Yes, you need it — these channels already account for a measurable slice of high-intent search traffic and that share is climbing. The work overlaps heavily with good classic SEO: structured content, schema, EEAT signals, and clear answers to the questions buyers ask.
Do you do link building?
Yes — the legitimate kind. Digital PR campaigns, original data and surveys, HARO/SourceBottle responses, podcast guesting, and partnership outreach. We do not buy links from blog networks, guest-post farms, or any “high-DA backlinks” service. Google’s spam systems catch them now and recovery from a manual action will cost you a year of growth.
Will AI write all my content?
AI helps us draft and outline at scale. Every piece is then edited by a human writer, reviewed by a subject-matter expert, and shipped with author attribution and EEAT signals Google trusts. The “let GPT publish 200 pages a month” play got brands deindexed in the 2024 Helpful Content updates — we don’t do it.
Do you lock me into a 12-month contract?
SEO has a longer payback than ads, so we ask for a 6-month initial period (anything shorter and you’d churn before the work pays). After that, month-to-month with 30 days’ notice. We’ll be honest on the audit if SEO isn’t your fastest path to revenue right now.
What happens to my rankings if we stop?
Everything we’ve built — content, technical fixes, links — stays with you. Rankings hold for months without active work; they slowly decay as competitors keep publishing. Unlike paid ads, the asset doesn’t disappear when the spend stops. That’s the whole point of organic.
Ready to talk?
Get the same audit our paying clients get on day 1.
A full review of your accounts, your site, your reviews position, and a 12-month opportunity map. Free, no contract, 60-minute walkthrough call.
No credit card · No sales pitch · We’ll either help, or honestly tell you who can.